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We recognised there must be a better way to bet, so we set out to create it.
BetTube's team's expertise is derived from over 30 years in the most competitive gambling market in the world.
With innovative young minds in big data, statistics, behavioural science and finance, BetTube aims to produce highly engaging product offerings using AI and Machine Learning to provide a responsible service of wagering.
BetTube is committed to client protection and harm minimisation. We go beyond mere messaging by using Machine Learning to monitor client behaviour, demonstrating our commitment to our franchisees' and their customers.
"You guys are a breath of fresh air. Good deposit matches, good Discord community, amazing customer service."
"Love everything about Bet Right. Great staff and they do a great job particularly in the Discord to make everyone feel safe and included. Love the Discord comps."
"Every Bet Right person I have spoken to has always been helpful and is always a good experience. They always seem to go over and beyond to help."
BetTube recognises that early identification of betting behaviour which may lead to potential problematic issues can greatly assist in ensuring client care. Our goal is to provide the latest technologies to ensure our sports betting experience is an enjoyable one.
Leveraging Bet Right’s experience and the explosive growth experienced in the Australian market as a newcomer in 2021, Franchisees get access to the Platform which uses a modularised approach allowing franchisees to enjoy all the benefits of a scalable infrastructure at drastically reduced capital investment.
BetTube management and experience reduces risk for franchisees entering sports betting. Compliance is a major part of sports betting and with BetTube's experienced team and process driven systems, risk of non compliance is greatly reduced.
Leveraging our innovative Data team, our franchisees will be able to analyse a client lifetime value (CLV) to maximise utility from bonusing and share of budget. CLV is influenced by many factors including sports wagered on, acquisition method, first bet, bet escalation, bet frequency, deposit method and device usage. Working with franchisees, our methods strive to isolate inflection points that aim to extend the CLV of customers on their wagering sites.
Data analyses may be riddled with rabbit holes and ascertaining what to measure determines the effectiveness of the results. Sportsbooks have massive amounts of data. Our sportsbook experience spans marketing, legal, risk management and finance. This multi-disciplinary perspective provides insights as to what data can translate to long term financial outcomes as opposed to short term gains.
We ensure all data received complies with international privacy and data protection laws. Our franchisees can be assured that their most treasured assets are secure.
Risk management doesn’t stop at the striking of the bet. Regulatory and compliance risks need the attention of experienced wagering law specialists.
The importance of comprehensive Rule Books cannot be underestimated. Rules will differ country by country, state by state and our in-house legal department is fully experienced with all products and promotional mechanisms ensuring Rule Books which maintain a compliant regulated market and offer maximum player protection.
BetTube has a specialised in-house legal team with over 25 years in wagering law that gives us the knowledge to plan and structure franchisee operations to ensure full compliance in any jurisdiction, including the US & Canada.
BetTube recognises that early identification of potential problem gamblers can greatly assist in ensuring client care. Our franchisees will develop strong ties to their clients. Our goal is to provide the latest technologies to ensure our sports betting is an enjoyable one.
Like the Australian wagering legislative framework, the US system has a federal framework consisting mainly of the Wire Act and Unlawful Internet Gambling Enforcement Act (UIGEA) that interacts with individual States’ legislation to regulate sports wagering in the US. To be compliant in the US, consideration has to be given to location of servers, control of banking systems and money transfers, geo-location and targeting technology, and how centralised risk management is achieved in strict compliance with the Acts. The liquidity achieved through multiple franchisee locations also requires careful and detailed planning and lateral thinking, adapting models from outside of wagering to fit the complex US regulatory system.
Bet Right’s management have strong relationships with sporting bodies and codes as part of structure integrity arrangements. BetTube provides wagering operators with essential tools to actively monitor betting data in order to identify suspicious betting transactions. With the use of these tools, franchisees can provide timely reporting of such transactions to regulators and sporting bodies.
Sustainable margins result from sound risk management. Each franchisee has its own risk profile and leverages the increased experience that comes from being a Bet Right franchisee. Risk Management with the Bet Right Platform is granular, including bet type, venue, client, and more. Where client demand pushes liabilities beyond pre-set limits, BetTube’s trading methodologies assist franchisees to manage risk clearly within its limits. Risk management strengthens individual sportsbooks and provides franchisee clients with more stable, reliable pricing and better engagement.
Wise-guys unchecked will lower a sportsbook's margin. BetTube protects margin by minimising the impact of wise-guys while recognising a valuable role they play in making markets. Using data based profiling to manage individual clients, franchisees will maximise engagement and margin with valuable clients and while minimising risk with wise-guys. BetTube’s profiling is the culmination of 25 years’ experience in computerised sportsbook management in the most competitive wagering market in the world.
Franchisees will be able to leverage BetTube’s in depth analysis of sportsbook data. The learnings from analysis are fed back to franchisees, enhancing risk management on a granular basis, isolating strengths and weaknesses in day to day operations.
BetTube’s team’s expertise is derived from over 25 years in the most competitive gambling market in the world. Our CEO, Anthony Waller, was a founding employee of Sportingbet Australia (now part of Flutter). As a director, he was a leader in a team which transformed the Australian wagering landscape, including propelling Sportingbet Australia to become, at one time, Australia’s biggest corporate bookmaker with combined turnover of over AUD 3 billion.
BetTube’s focus is to apply technology to foster scalability of its PaaS. Sportingbet previously pioneered multiple brands (or skins) pooled into a centralised risk management system using one unified bookmaking platform. As an early adopter of technology, Sportingbet was the first bookmaker in the world to accept PayPal. BetTube aims to be just as innovative.
The technology and intellectual property underpinning BetTube’s PaaS is owned and maintained by an in-house development team. This approach is in line with the approach previously undertaken by the team when building the Sportingbet business. BetTube’s philosophy is to create value by maintaining the underlying intellectual property of its technology stack and leveraging relationships to create a better wagering ecosystem for franchisees.
BetTube’s team's previous experience at Sportingbet included 13 years of high margins and profitability which grew the business organically and allowed it to aggressively acquire competitors Centrebet and tomwaterhouse.com. Spotingbet was itself ultimately acquired by William Hill plc in 2013, providing a return to its shareholders of over AUD 680m - the largest sale of a corporate bookmaker in Australian history to date.
