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BetTube is a technology and infrastructure business built to capture a broad cross-section of the risk entertainment market.
BetTube maintains regulatory leadership and a platform of owned, unique IP that makes it a defensible, robust business in a booming sector, with international and multi-jurisdictional prospects.
We call this risk entertainment: a category defined by people speculating for entertainment, not just investment. We have conceived, designed and built the technology infrastructure, digital products and experiences for both risk enthusiasts and the market-leading businesses that want to serve them.
The same client who backs a horse, trades a coin and follows a stock has never been served as one client. Three separate worlds, three separate offerings, one person moving between them chasing the same thing: exposure to risk, with the potential for outsized returns. BetTube was built to serve that client whole.
An approximately $4 trillion opportunity, in a category that is no longer theoretical.
CONSUMERS (B2C)
The wagering, cryptocurrency and financial markets have traditionally been treated as separate markets. From crypto exchanges, commission-free trading apps, bookmakers and betting exchanges, our client, ‘the risk enthusiast’ is moving across multiple different offerings to meet a single need - a desire for products that give them exposure to risk and speculative products with the potential for outsized returns. Our client has a high tolerance for risk as a key component of their speculative activities.
ENTERPRISE (B2B)
You have the deal flow. BetTube is the engine.
If you have an audience, a client base or an order book, BetTube turns it into a risk entertainment business, without you building a single line of infrastructure. We supply the platform, the licensing, the risk management, settlement and ledger, and the regulatory backbone. You plug in your flow and own the client relationship.
Our owned-and-operated proprietary platform already runs this at scale across wagering, finance and crypto. Through BetTube Solutions, partners launch white-label or co-branded propositions on top of it, while we handle every transaction underneath. Data and media partners can plug in on an affiliate basis and earn on flow they already have.
In prediction markets, we are the back end of the exchange.
BetTube creates the events, runs settlement and maintains the ledger, and integrates market makers to supply liquidity. Our partners bring the market and the audience. We make it trade, clear and pay, compliantly, at scale.
One integration. Three verticals. Infrastructure that is already proven, profitable and regulated.
Founder and CEO Anthony Waller has always had a passion for risk, smart speculation and the entertainment value of a bet. As a former professional gambler, bookmaker, financial-market-infrastructure executive, lawyer and early adopter of cryptocurrencies, BETTUBE is the culmination of over 40 years of experience and insight.
Anthony believes that wagering, finance and cryptocurrency speculation are not disparate markets, but a single category which we call risk entertainment. This is a category where the speculation itself is the goal. Our clients are driven by the expectation that their bets could go to zero or deliver a completely asymmetric return, all in the spirit of entertainment.
We believe risk entertainment has never been catered for holistically as a category.
Until now.
