Combining over 30 years of continuous experience in sports book management in the Australian market, with innovate young minds in big data, statistics, behavioural sciences and finance, BetTube aims to offer consistent high returns to Enterprise Clients using a holistic approach to client management. Our process begins with product development and evolving user experience to produce highly engaging product offerings, AI and machine learning to provide a responsible service of wagering on a per client basis.
MARC (Monitor, Analysis, Response, Care) uses machine learning and AI to embed ethical design into the BetTube PaaS. Our monitoring and surveillance tools assist Clients to track and monitor their own betting and depositing behaviour to assist in the prevention of harm from wagering.
BetTube recognises that early identification of potential problem gamblers can greatly assist in ensuring customer care. Our Enterprise Clients have strong ties to their customers. Our goal is to provide the latest technologies to ensure our wagering experience is an enjoyable one.
BetTube creates a new revenue stream for Enterprise Clients by capitalizing on their highly valuable data assets whilst ensuring Enterprise Clients retain control with data anonymized to BetTube.
At present, these customers are transacting with traditional providers. This is a missed opportunity for Enterprise Clients.
Embedded with ethical design features, our Enterprise Clients can be confident their customers have the proper tools to assist in making their wagering experience an enjoyable one.
Our PaaS operates like no other wagering platform in the world.
BetTube’s PaaS has been designed to separate regulated wagering and risk management functions from customer contact and engagement. Fully regulated by the Northern Territory, BetTube’s PaaS provides its Enterprise Clients with the necessary CRM, marketing modules and assistance so that they can do what they do best: branding and customer care.
We do what we do best: product, customer experience and regulatory compliance.
Licenced by the Northern Territory, BetTube’s sports entertainment platform uses a modularized approach allowing each element to operate independently while filtering and feeding information back through the overarching system. Enterprise Clients can focus on brand and engagement while BetTube provides a fully regulated and compliant sports entertainment experience.
Our experience in wagering allows us to analyse wagering data and focus on client lifetime value (CLV) of customers. CLV is influenced by many factors including sports wagered on, acquisition method, first bet, bet escalation, bet frequency, deposit method and device usage. Our methods strive to isolate inflection points that aim to extend the CLV of customers of our Enterprise Clients.
Data analysis may be riddled with rabbit holes and ascertaining what to measure determines the effectiveness of the results. Wagering transactions produces massive amounts of data. Our wagering experience spans marketing, legal, risk management and finance. This multi-disciplined perspective provides insights as to what data can translate to long term financial outcomes for our Enterprise Client as opposed to short term gains.
We ensure all data received by BetTube from our Enterprise Clients is anonymised and contains no personal information. Our Enterprise Clients can be assured that their most treasured assets are secure.
Our methodology may sometimes appear counter-intuitive. We believe that focus on short term high margin across various bet types may lead to reductions in CLV and overall client satisfaction. At BetTube our aim to provide in depth analysis to determine price elasticity of various popular betting products and the impact on CLV and maximize client satisfaction from of sports entertainment platform.
BetTube is committed to customer protection and harm minimization. MARC (Monitor, Analysis, Response, Care) goes beyond mere messaging and uses machine learning to monitor Client behaviour and identify betting and payment patterns that may give rise to problem gambling.
Our ethical design provides meaningful data to clients and MARC allows customers to “opt out”, take breaks and set limits, all to assist them in managing their behaviour.
MARC demonstrates our commitment to our Enterprise Clients and their customers.
BetTube’s management have strong relationships with sporting bodies and codes as part of structure integrity arrangements. Utilising MARC and its AI & ML capabilities, BetTube provides essential tools to actively monitor betting data in order to identify suspicious betting transactions. Using MARC BetTube can provide timely reporting of such transactions to regulators and sporting bodies giving our Enterprise Clients comfort in the integrity of our betting transactions.
High margins result from sound risk management. Each Enterprise Client has its own risk profile and leverages off the increased liquidity that comes from BetTube engaging multiple Enterprise Clients on our PaaS. Where Client demand pushes liabilities beyond pre-set limits, BetTube’s trading methodologies assists Enterprise Clients to maintain risk clearly within their limits. Centralized risk management strengthens individual sportsbooks and provides Enterprise Clients' customers with more stable reliable pricing and better engagement.
Many operators rely on odds or price feeds as a risk management tool. This is a dangerous practice and puts win rates at risk.
BetTube’s experienced sports traders, our combined knowledge leveraging off real-time market conditions, in-depth sports knowledge, customer profiling and book liability tailored odds setting gives rise to superior odds management.
BetTube undertakes in depth analysis of wagering data in an anonymised process to ensure confidentiality of their prized asset. The learnings from analysis are feedback to Enterprise Clients to enhance risk management on a granular basis isolating strengths and weakness in day to day operations.
BetTube’s PaaS model allows Enterprise Clients to control all client engagement, client messaging and brand values. Enterprise Clients can utilise BetTube’s “Bet Right” or a customised brand aligned to their own brand.
BetTube’s PaaS model provides Enterprise Clients with Customer Service Modules to manage the Customer journey while ensuring compliance with KYC and AML requirements. The choice is with each Enterprise Client on how much Client contact it wants after a customer has been engaged as a wagering client.
Marketing Modules provide tools for Enterprise Clients to select promotions and bonuses based on intimate knowledge of customer data. BetTube provides analytics on marketing promotions to ensure suggested promotion yield adequate returns. Enterprise Clients may rely on BetTube’s expertise to design promotions well within marketing budgets.
Price (or odds)-based promotions are an important tool in providing enhanced engagement. Our risk management team specializes in maximizing priced-based promotions whilst providing accurate costings to Enterprise Clients for budgetary purposes.
BetTube’s PaaS is built atop of art wagering platform allowing customers of our Enterprise Clients to place bets via native mobile iOS and Android apps, responsive web and telephone.
The use of a unified application program interface (API) enables the BetTube PaaS to offer a consistent user experience to all customers, regardless of channel.
BetTube’s PaaS proprietary fixed odds risk management platform operates on the scalable Microsoft Azure cloud-based technology platform.
BetTube ensures that our Enterprise Clients gain access to a robust platform that has been battle tested in Australia and the US with brands such as the Stars Group and Pointsbet which all operate using the same underpinning core technologies.
BetTube’s team’s expertise is derived from over 30 years in the most competitive gambling market in the world. BetTube’s CEO, Anthony Waller, was a founding employee of Sportingbet Australia. As a director, he was a leader in a team which transformed the Australian wagering landscape, including propelling Sportingbet Australian to, at one time, Australia’s biggest corporate bookmaker.
Waller’s focus at Sportingbet was to apply technology to foster scalability of its wagering platform. Sportingbet pioneered multiple brands (or skins) pooled into a centralized risk management system using one unified bookmaking platform. The one platform operated Sportingbet, CentreBet, William Hill Australia, Tomwaterhouse.com and the Western Australian TABtouch fixed odds sports book. As an early adopter of technology, Sportingbet was the first bookmaker in the world to accept PayPal.
The technology and intellectual property underpinning BetTube’s PaaS is maintained by an in-house development team. This approach is in line with the approach undertaken by the team when building the Sportingbet business. BetTube’s philosophy is to create value by maintaining the underlying intellectual property of its technology stack and leveraging relationships to create a better wagering ecosystem joining the wagering operator (BetTube) with data holders (our Enterprise Clients).
BetTube has vast wagering experience and seeks to strengthen that experience with a highly skilled graduate program employing and seeking to employ graduates from statistics, finance, actuarial studies, computer sciences, data analytics, behaviour economics, marketing and psychology.
Diversity adds healthy conflict, which promotes innovation.
We’re not just another bookmaker. We’re transforming wagering for the better.